Terra Goodnight · January 15, 2024

Ohio Senate Race: Social Listening Report for 1/15/24

Activity on social media peaked on January 10 when JD Vance went after Frank LaRose for suggesting Moreno dropped out of the 2022 race and was rewarded by Trump’s endorsement in 2024. Other notable Moreno supporters like Donald Trump Jr., Mike Cernovich and Richard Grenell amplified the spat.

Mentions by Platform

Candidate Share of Mentions

Top Keywords

Most Shared Links

• Donald Trump Jr. on Rumble: “Left-Wing Logic: Plagiarism is OK If You’re Woke, Plus 2024 Candidate Spotlight with Bernie Moreno and Patrick Morrisey | TRIGGERED Ep.98” 1620 shares
• Jack Posobic on Twitter: “SCOOP: #OHSen candidate @FrankLaRose is CAUGHT on tape ripping @JDVance1 Without any evidence, he accuses Vance of “dirty insider politics” over his endorsement of @berniemoreno , which LaRose claims is “payback” for Moreno dropping out of the 2022 race” 1620 shares
• Donald Trump Jr. on Twitter: “Triggered 6 pm ET on Rumble!! Two America First fighters we need to elect in 2024: @berniemoreno and @morriseyWV Don’t miss it!!! WATCH: “ 682 shares
• Donald Trump Jr. on Twitter: “With @berniemoreno in the U.S. Senate, Ohio will have an all-star team of America First fighters Bernie will never cave to the swamp, he’ll take on the status quo, and he’ll deliver on his promises In 2024, let’s get this country back on track!!! – 502 shares
• Sherrod Brown fundraising page – 379 shares

TWITTER

Most Engaging Tweets (most comments, likes and retweets)

#1 JD Vance – 3590 engagements

#2 Donald Trump Jr.  – 2530 engagements

#3 Frank LaRose  – 1680 engagements

#4 Donald Trump Jr. – 1610 engagements

Top Twitter Authors (reach x frequency)

Donald Trump Jr. Jack Posobiec, Leo Terrell, Richard Grenell, Mike Cernovich, Riley Gains, Lucio Quincioc

Top Hashtags

#demvoice1, #OHSen, #DemsAct, #WTPBlue #ResistanceBlue #LiveBlue #Ohio

BROADCAST (TV & RADIO) – 957 mentions (up 34%)

Top Stories by Reach

• MSNBC Last Word Jan. 1 – Interview with DSCC chair Gary Peters – 1.4M reach
• Fox National Desk Jan. 2 – http://my.tvey.es/m3GNd – 1.3M reach
• Armstrong Williams Show Jan. 13 – interview with Berrnie Moreno (truncated) – 1.2M reach
• CNN – Analysis of Senate Races – 465K reach

NEWS – 4160  stories (up 83%)

Most Viral News Stories

• Fox News Channel – House joins Senate, strikes down Biden EV charger rule protecting Chinese companies 2740 social shares
• Rumble – Left-Wing Logic: Plagiarism is OK If You’re Woke, Plus 2024 Candidate Spotlight with Bernie Moreno and Patrick Morrisey | TRIGGERED Ep.98 – 2300 social shares
• ABC News – Jelly Roll delivers impassioned testimony before Congress as lawmakers push for new anti-fentanyl legislation – 1390 social shares
• Politico – Senate Republicans’ biggest Trump skeptics start falling in line – 1070 social shares
• Associated Press – Democrats target GOP strongholds Texas and Florida with Senate majority on the line – 551 social shares

REDDIT – 234 mentions (down 61%)

Top Subreddits

r/Ohio, r/YAPms, r/thecampaigntrail, r/cannabis, r/AngryObservation, r/neoliberal, r/politics

Top Keywords/phrases:

“Campaign”, “industry executive and lobbyists”, “marijuana legalization”, “ballot”, “name”

Top Posts (most engagement)

• r/Ohio – How do we get Trump off the ballot in Ohio because he’s disqualified due to insurrection? – 876 engagements
• r/Ohio – Bernie Moreno Ads – 253 engagements
• r/Ohio – Democrats infuse millions into Ohio, Montana Senate races – finally! – 145 engagements