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Terra Goodnight · January 2, 2024

Ohio Senate Race: Social Listening Report for 12/31/23

Donald Trump’s endorsement of Bernie Moreno for US Senate drove the candidate ahead of Frank LaRose (but well behind Senator Sherrod Brown) in terms of online mentions during the latter half of December. Here is our report on how the Senate race played out on social media from December 15-31, 2023.

Mentions by Platform

Candidate Share of Mentions

Top Keywords

Trending Topics

The major story driving online conversation around Ohio’s Senate race was Donald Trump’s endorsement of Bernie Moreno. Nearly 26% of all mentions in the two week period came on that one day. Bernie Moreno surpassed LaRose in mentions for the period, the first time since we began tracking.

The other spike in conversation arrived on December 29, when news of Governor DeWine veto of anti-trans legislation arrived and was met by statements from each of the GOP Senate candidates.

Most Shared Links

TWITTER

Top Tweet (most comments, likes and retweets)

#1 Sherrod Brown – 13.2K engagements

NEWS

2,440 stories (down 24%)

Most Viral News Stories

REDDIT

232 mentions (down 11%)

Top Posts (most engagement)

Tagged in these Policy Areas: 2023 Election Hub