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Lily Furgeson · March 26, 2024

OH Senate Conversation Social Listening Report 3.15 – 3.21

OVERALL 1 Top Keywords 2 Trending Topics 2 Most Shared Links 2 

“X” (FORMERLY TWITTER) 3 Most Engaging Tweets (most comments, likes and retweets) 3 Top Hashtags 5 

BROADCAST (TV & RADIO) 5 Top Stories by Reach 5 NEWS 5 Most Viral News Stories 6 REDDIT 6 Top Subreddits 6 

OVERALL 

Mentions by Platform

Top Keywords 

Trending Topics 

Trump’s comments at the rally in Dayton warning of a “bloodbath,” and the claim that Moreno once had an online dating profile seeking young men for “1-on-1 sex” dominated the conversation this week. Tweets from Sherrod Brown about winning against Moreno in November also rose to the top of Twitter engagement. 

Most Shared Links 

● 3/14 AP News “Trump-backed Senate candidate faces GOP worries that he could be linked to adult website profile” 7.95k shares 

● 3/15 No Lie with Brian Tyler Cohen via X “Bernie Moreno, an anti-LGBTQ Republican Senate candidate in Ohio endorsed by Trump, has been exposed. Leaked data shows that he used his work email to create a profile seeking “men for 1-on-1 sex.” “Looking for young guys to have fun with.” 

https://apnews.com/article/ohio-senate-election-2024-bernie-moreno-09e34f6331708c192c89d7c1727c2 458”4.65k shares 

● 3/19 Jack Poso via X “BREAKING: Bernie Moreno LIGHTS UP media with Kari Lake and JD Vance” 4.05k shares 

● 3/19 Vivek Ramaswamy via X “Proud to cast my vote today for President Trump & the man who I hope is the next U.S. Senator from Ohio, @berniemoreno. America-First is about all Americans. Landslide in November.” 3.89k shares 

● 3/17 JonathanTurley.org “Associated Press Under Fire for Salacious Article on Ohio Senate Candidate Bernie Moreno” 3.03k shares

“X” (FORMERLY TWITTER) 

Most Engaging Tweets (most comments, likes and retweets) 

#1 Vivek Ramaswamy – 28,000 engagements 

#2 Simon Ateba – 21,300 engagements

#3 Jack Poso – 17,200 engagements 

#4 Sherrod Brown – 17,100 engagements

#5 Sherrod Brown – 17,000 engagements 

Top Twitter Authors (reach x frequency) 

CNN Breaking News (1 post), CNN (1 post), NY Times (1 post), BBC World News (1 post), Fox News (10 posts) 

Top Hashtags 

#ohsen, #demvoice1, #wtpblue, #wtpgotv24, #demsact, #ohio, #resistanceblue, #breaking, #americafirst 

BROADCAST (TV & RADIO) 

12,090 mentions (up 391%) 

Top Stories by Reach 

● Multiple copies/versions of same/similar Fox local story about Trump’s comments warning of potential ‘bloodbath’ at rally in Dayton supporting Moreno 

● Multiple copies/versions of same/similar Fox local story about Moreno winning in Ohio republican primary

● ABC News Good Morning America story about Moreno winning Ohio republican primary, discussion of Trump’s ‘grip on GOP base’ and his comments about a ‘bloodbath’ 

[plus multiple airings of Brown and Dolan TV commercials; anti-Moreno pro-Larose radio ads] 

NEWS 

14,433 mentions (up 343%)

Most Viral News Stories 

● KMPH (Fox Local) “Trump warns of potential ‘bloodbath’ under Biden as he supports Moreno in Ohio” (said at a rally in Dayton supporting Moreno) 

● NBC News “Trump says there will be a ‘bloodbath’ if he loses the election” (said at a rally in Dayton supporting Moreno) 

● The Hill “Trump says some undocumented immigrants are ‘not people,’ warns US will see ‘bloodbath’ if not re-elected” (said at a rally in Dayton supporting Moreno) 

● Breitbart “Exclusive — Associated Press Admits It Has No ‘Geolocation Data’ to Back Up Bernie Moreno Smear” 

● The Independent “Trump backs car dealer for Ohio’s US Senate seat a day after New York trial delayed: Live” 

REDDIT 

7,352 mentions (up 3384%) 

Top Subreddits 

r/politics, r/Ohio, r/PBS_NewsHour, r/inthenews, r/Columbus, r/LibertariansUncensored, r/democrats 

Top Keywords/phrases: 

Split GOP senate race, lgbtq rights opponent, country, campaigns, bloodbath 

Top Posts (most engagement) 

● r/politics “Trump Says There Will Be a ‘Bloodbath’ and Elections Will End if He Isn’t Reelected | Former president appeared at Ohio rally for Bernie Moreno, who is competing in a split GOP Senate race”

● r/Ohio “Ohio Senate candidate, LGBTQ rights opponent, allegedly created a profile on Adult Friend Finder seeking men for 1-on-1 sex” 

● r/Ohio “Bernie Moreno says Abraham Lincoln signed the Declaration of Independence.”

● r/politics “Trump suffers teleprompter trauma at a rally in Ohio” 

● r/democrats “Democrats get what they asked for… Bernie Moreno won!”

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