Terra Goodnight · October 12, 2023

Ohio Senate Race: Social Listening Report for 10/9/23

Democrat Sherrod Brown again dominated the online conversation this week, in part by standing up with other Senators to tell the House GOP not to elect a conservative. Republican candidate Bernie Moreno continues to punch above his weight on twitter thanks to Trump-aligned figures acting as an amplification network for his anti-immigrant tweets. All press is bad press if you’re Frank LaRose, and Matt Dolan could barely get a bump in online mentions even with a fundraising report.

Below is our social listening report for the 7-days ending October 9, 2023

Mentions by Platform

Candidate Share of Mentions

Top Keywords

Trending Topics

• Politicization of the Secretary of State’s office by Frank LaRose 
• Continued focus on immigration and border security by Bernie Moreno 
• Brown joins other Senators to urge House members to elect a moderate Speaker

Most Shared Links

• 498 shares – Frank LaRose sees staff turnover amid 2024 Ohio Senate bid
• 385 shares – Exclusive: Donald Trump Followers Targeted by FBI as 2024 Election Nears
• 220 shares – Elizabeth Warren tweet about Sherrod Brown
• 196 shares – Dr. Benjamin Braddock tweet about Venezuelan migrants
• 158 shares – Sherrod Brown raised an eye-popping $5.8 million in the third quarter for his crucial Ohio reelection race. – Live Updates – POLITICO

X (Twitter)

Most Engaging Tweets

• Bernie Moreno (Oct. 4): “A blind justice system helped make America the greatest country on Earth. It’s why my family came here. In less than three years, Biden and the radical democrats have undermined our justice system to the point where it resembles the countries from the continent I came from.” – 1620 engagements
• Richard Grenell (Oct. 6): “Ohio Senate candidate @berniemoreno waited in the long US immigration line as a kid and became a legal immigrant after years of following the law. No group is more upset by the people who jump the line than legal immigrants who waited in line. Bernie brings a unique perspective to enforcing our immigration laws. So politicians should listen when Bernie says “if you break our immigration laws and come here illegally then you should be deported” – 1250 engagements
• Sherrod Brown (Oct. 6): “Please read this.” – 1100 engagements
• Bernie Moreno (Oct. 9): “Joe Biden is knowingly risking our national security by allowing a full scale invasion of our nation.” – 877 engagements
• Raphael Warnock (Oct. 3): “The Supreme Court could wreck the Consumer Financial Protection Bureau — which protects consumers against big corporations. Listen to @EWarren , @SherrodBrown and I explain what’s at stake👇🏾” – 821 engagements

BROADCAST (TV & RADIO)

284 mentions (down 73%)

Top Stories by Reach

• WLW AM Cincinnati (10/9) – Ohio Supreme court rules LaRose violated his discretion on Bellefontaine ballot measure – 246K reach
• MSNBC Morning Joe (10/6) – Sherrod Brown questions a conservative pick for House Speaker – 965k reach
• WCPN FM Cleveland (10/6) – Supreme Court rules LaRose violated discretion on local ballot measure – 89k reach
• WTVN AM Columbus (10/5) – Bernie Moreno on Brown, Biden and the UAW Strike – 123k reach
• WCPN FM Cleveland (10/6) – Former LaRose staffers complain about partisanship in SOS office – 98k reach

NEWS

3160 stories (up 40%)

Most Viral News Stories

• NBC News (10/6) – Senators warn House Republicans that a more conservative speaker won’t make their dreams come true – 634 social shares
• Columbus Dispatch (10/4) – Frank LaRose sees staff turnover amid 2024 Ohio Senate bid – 565 shares
• Cleveland.com (10/5) – Jim Jordan has denied he knew about sex abuse on Ohio State wrestling team. Here’s who says he knew, and who says he didn’t – 504 shares
• Washington Post (10/6) – Ohio’s GOP supermajority tests limits of democracy before abortion vote – 478 shares
• Fox News Channel (10/3) – GOP candidate Bernie Moreno raises $4M toward Ohio primary bid challenging Democrat Sen. Sherrod Brown – 353 shares