What you need to know about Ohio Politics and Policy
Nova Dugan-Mezensky · January 14, 2025
As Ohio’s communications and research hub, Innovation Ohio provided essential support to our progressive partners in 2024 to promote voter knowledge, optimize progressive messaging, and strengthen our coalition’s impact through a comprehensive research program.
We did this by employing a multi-faceted outreach strategy, leveraging organic social media, paid advertising, email lists, and our many brand assets to engage voters. We launched the Heartland Hype digital organizing program, expanding engagement by empowering volunteers to share content across personal networks. Additionally, we continued to host the Ohio Voter Guide, a key resource for Ohioans seeking reliable, nonpartisan information on candidates and issues on their ballot. Through Battleground Research we conducted extensive message testing, tracking surveys, and data analysis to optimize voter outreach and refine messaging based on voter sentiment and emerging issues. Through strategic digital outreach, in-depth research, and collaborative partnerships, Innovation Ohio provided Ohio’s progressive community with the data and tools necessary to engage and inform voters statewide.